TRIP Drinks vs Goodrays: 6 Things I Like More About TRIP

① The Flavours Have Been Validated by Blind Judges — All Four of Them

TRIP holds Great Taste Awards for Elderflower Mint, Peach Ginger, Lemon Basil, and Cold Brew Coffee — four out of four CBD line flavours. Great Taste Awards are judged blind by independent food and drink professionals. No marketing spend gets you a star. The judges don't know the brand — they taste the drink and evaluate it against the best in the category. Goodrays has a loyal Trustpilot following (4.5–4.6/5 score, with reviewers describing it as “probably the best tasting CBD drinks on the market”) — but Trustpilot scores and Great Taste Awards are different kinds of evidence. One is consumer sentiment; one is blind professional evaluation. Both matter, but for pure flavour credibility, TRIP's four Great Taste Awards is a validation standard that Goodrays hasn't matched in official third-party recognition. TRIP is also “Soft Drink of the Year” by The Grocer — a benchmark that judges it against the entire soft drink category, not just CBD drinks.

② The Mindful Blend Range — A CBD-Free Option Goodrays Has Only Recently Matched

TRIP's Mindful Blend — launched in 2024, CBD-free, formulated with Lion's Mane 100mg, Magnesium 120mg, Ashwagandha 100mg, and L-theanine — gave TRIP a non-CBD product line before Goodrays had one. Goodrays' Re:Focus (non-CBD, 800mg magnesium + 250mg lion's mane + electrolytes) followed in 2025, directly referencing TRIP's Mindful Blend in press materials as the comparison point (“twice the magnesium and lion's mane of similar drinks on the market”). The fact that Goodrays launched Re:Focus explicitly positioning it against TRIP Mindful Blend tells you something about the market dynamic: TRIP moved first and set the category benchmark that Goodrays responded to. The Mindful Blend also has the Calm app collaboration behind it — a quality endorsement from a 100M+ download mental wellness platform that gives it a credibility anchor Goodrays' Re:Focus doesn't yet have.

③ Global Availability — You Can Get TRIP Wherever You Are

TRIP is in 50,000+ stores worldwide. In the US: Whole Foods, Target, Erewhon, Bristol Farms, GoPuff — a distribution footprint that makes it genuinely accessible outside the UK. Goodrays is stocked at Waitrose, Morrisons, and Amazon UK — which is excellent UK coverage — but if you're in the US, or if you travel frequently and want a brand that follows you, Goodrays simply isn't an option the same way TRIP is. For UK-only buyers, this difference is irrelevant. For anyone outside the UK, it's a decisive practical consideration. TRIP's intentional global expansion — supported by the US marketing campaign, the Calm collab, and the celebrity investor network — reflects a brand that has designed itself for international reach from the beginning. Goodrays is a great UK brand; TRIP is a global one.

④ The Lifestyle Brand Identity — TRIP Fits Anywhere, Not Just “Wellness” Contexts

Goodrays positions itself with “wellness” and “sunshine vitamin” language — it's a health-conscious brand with a health-conscious aesthetic. That's a legitimate positioning, but it's a narrower identity than TRIP's. TRIP was designed from day one as a lifestyle product rather than a wellness supplement — pastel aesthetic, clean design, a single brand line (“a little bit of calm in everyday chaos”) that never lectures and never preaches. The practical difference: TRIP sits on a table at a dinner party without requiring explanation. It looks like a premium soft drink. It's the thing you hand someone at a gathering without having to say “this is a CBD drink.” The calm-lifestyle framing is accessible to people who've never thought about CBD or adaptogens. Goodrays' more wellness-explicit branding is meaningful to its target audience, but it self-selects a narrower one. TRIP's identity travels further.

⑤ The Adaptogen Stack in the CBD Line — More Than Just CBD + Vitamin D

TRIP's CBD sparkling water line isn't just CBD in water. Each flavour includes natural adaptogens — ginseng, lemon balm, chamomile, and other botanicals — that contribute to the calming functional profile beyond the CBD alone. Goodrays' CBD range uses CBD plus Vitamin D as its functional components. Vitamin D is a legitimate health supplement — most people in the UK are deficient, especially in winter — but it's not an adaptogen for acute calm support. It's a long-term health nutrient. TRIP's adaptogen stack in the CBD line (even before you get to the Mindful Blend range) creates a more layered functional experience where the CBD, ginseng, lemon balm, and chamomile are all pulling in the same direction — calm, stress buffering, gentle relaxation — rather than pairing CBD with a nutrient that serves a different purpose entirely.

⑥ The Scale of Third-Party Validation — 94% Recommendation Rate, The Grocer, TikTok #1

TRIP has accumulated third-party validation at a scale that Goodrays hasn't matched: 94% of buyers recommend it to a friend (2022 consumer survey). #1 selling drink on TikTok UK. The sixth largest carbonated drinks company in the UK. “Soft Drink of the Year” from The Grocer. “Brand on Fire” at The Beverage Forum Europe. Fastest-growing soft drink in the UK by Nielsen IQ. 50M+ TikTok and Instagram impressions in a single month. 88% share of the UK CBD drinks market. These aren't metrics one brand category produces on its own — they reflect a product that performs well enough across diverse channels and consumer bases to dominate. Goodrays is well-regarded and growing (45% year-on-year growth in the CBD category, £5m in Guinness Ventures funding) — these are real and meaningful signals. But the gap in scale of third-party validation between the two brands is significant, and it reflects a real difference in market performance.

UK's #1 CBD brand. 50,000+ stores. Great Taste Awards x4. Your calm, wherever you are.

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• Higher CBD dose per can — 30mg vs TRIP's 15–25mg: If CBD dose is your primary consideration and you want more CBD per can, Goodrays wins on this number. For experienced CBD users who know they respond well to higher doses, the 30mg per can is a meaningful advantage. TRIP's broader adaptogen stack partly compensates, but the raw CBD number is Goodrays' clearest win.
• Vitamin D — a genuinely useful nutrient addition: Goodrays adds Vitamin D to their CBD range — relevant for UK buyers who are frequently deficient. It's not an adaptogen but it's a real health nutrient that TRIP doesn't include in their CBD line. If you're specifically looking for a Vitamin D source alongside CBD, Goodrays delivers it in every can.
• Re:Focus has higher magnesium and lion's mane doses than TRIP Mindful Blend: Goodrays' Re:Focus contains 800mg magnesium and 250mg lion's mane per can — significantly higher than TRIP Mindful Blend's 120mg magnesium and 100mg lion's mane. For people who specifically want the highest available dose of these ingredients in a drink format, Re:Focus goes further. The trade-off: Re:Focus doesn't contain ashwagandha (TRIP Mindful Blend does), and Re:Focus is UK-only for now while TRIP Mindful Blend is globally distributed.

• Flavour quality verified by blind professional judges matters to you — four Great Taste Awards from judges who didn't know the brand is a different kind of evidence than consumer Trustpilot scores.
• You want a CBD-free functional option with ashwagandha and the Calm app behind it — Mindful Blend is the more established and better-credentialed CBD-free option between the two brands right now.
• You're outside the UK or travel frequently — TRIP's 50,000+ global store presence makes it accessible in a way Goodrays currently isn't.
• You want a lifestyle brand that doesn't signal “I'm into wellness” in every context — TRIP's aesthetic is approachable and versatile. You can put it on a table anywhere without a wellness conversation following.
• You want the brand with the broader validated market performance — 88% UK CBD market share, 94% recommendation rate, TikTok #1, fastest-growing soft drink UK. These metrics reflect a product that works for a very wide range of people.

• You want the highest CBD dose per can available in the UK market — 30mg per can is higher than TRIP's range. Experienced CBD users who know they respond to higher doses will find Goodrays more potent per can.
• Vitamin D is a functional priority for you — Goodrays adds Vitamin D to every CBD can. For UK buyers who are frequently deficient (which is most of us in winter), this is a genuinely useful daily addition that TRIP doesn't offer.
• You want the highest-dose magnesium and lion's mane in a UK drink — Goodrays Re:Focus at 800mg magnesium and 250mg lion's mane per can goes significantly further than TRIP Mindful Blend on those two ingredients specifically.
• Blood Orange & Guava is your flavour preference — this is Goodrays' most distinctive flavour and one that TRIP doesn't have a close equivalent to. If you've tried it and love it, there's no reason to switch.
• You shop at Waitrose or Morrisons regularly — Goodrays' strong UK retail presence at these specific supermarkets makes it more accessible in-store for UK buyers than TRIP at the same locations.

⭐ Final Verdict: TRIP Drinks vs Goodrays

Goodrays is a good brand that I genuinely respect — 30mg CBD per can, Vitamin D, strong Trustpilot scores, and a growing product range that takes the non-CBD functional category seriously with Re:Focus. If someone asked me to recommend a Goodrays product, I'd point them toward Blood Orange & Guava and tell them the higher CBD dose is a real advantage for experienced users.

But when I'm choosing what to put in my own fridge, the six things above consistently pull me toward TRIP. Award-winning flavours validated blind. The Mindful Blend range and Calm collab for CBD-free days. Global availability that follows me when I travel. A lifestyle brand identity that works in any context. An adaptogen stack in the CBD line that goes beyond CBD + Vitamin D. And a scale of consumer validation — 94% recommendation rate, 88% UK CBD market share — that reflects genuine product-market fit rather than niche loyalty.

Rating: 4.6 / 5.0 (TRIP) — Both brands are worth trying if you're in the UK. If you're outside the UK, TRIP is the clear answer by availability alone. Use code HEYAVAFINDS to try TRIP with a discount and form your own opinion.

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TRIP — Great Taste Award x4, 94% recommend, 88% UK CBD market share, Calm app collab, Whole Foods, Target. Vegan · Gluten-free · Under 25 kcal · UK-made.

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